Growth Inc. and MediaTraining Benelux enter strategic partnership

Antwerp/Middelburg, 10 February 2022 – MediaTraining Benelux and Growth Inc. join forces to further expand their services in the field of crisis communication, media training and debate training in Belgium, the Netherlands and Luxembourg. This will further enhance Growth Inc.’s and MediaTraining Benelux’s growth in the Netherlands and their leading position in Belgium.

MediaTraining Benelux is managed by Evert van Wijk and started more than 30 years ago in Brussels as the first and only communications company to focus exclusively on media and debate training for business and politics. In the past few years MediaTraining Benelux has trained hundreds of top politicians, including various European Commissioners and prime ministers, dozens of ministers and hundreds of members of parliament. The agency also works for many clients from the corporate world and the government – in the Netherlands, Belgium and beyond.

Since the start of Growth Inc. in 2016, MediaTraining Benelux has been working closely with the fast-growing Antwerp-based consultancy – specializing in reputation management, corporate communications, public affairs and crisis communications. “For both Growth Inc. and MediaTraining Benelux, this joint venture is a logical next step to further strengthen and expand the services in the field of media training and debate training,” says Evert van Wijk.

Peter De Keyzer explains: “With the explosive growth of social media, it is clear that the media in general, more than ever before, can make or break reputations. Media training has therefore been part of the services we offer our clients from the very beginning. Through this collaboration we are turning media training into a fully-fledged business unit. In the Low Countries, Evert has been the reference in this field for years. He has trained CEOs, managers and board members of major multinationals as well as politicians across party boundaries. We are therefore very proud that through even more intensive cooperation we will be able to arm our clients even better for television appearances, radio interviews, debates and dealing with new media.”