- Case
- Strategy & Approach
Media training and speech training for C-level
Problem
Preparing a president of a sector federation to get his message across
Our client, an important sector federation in Belgium, underwent some governance changes. A new president was appointed. They came to us with the question of training the new president in impactful media appearances as well as in giving compelling speeches. In the light of the election year, the president needed to be able to convey the messages of his multiple members to all stakeholders involved.
The objectives were clear:
- Position the president as a thought leader.
- Prepare him for proactive and reactive media appearances.
- Train him in compelling speeches, especially in the light of the election year.
- Make sure the important messages of an impactful sector are heard.
Strategy & approach
Theory is important but practice even more
The media and speech training consisted of two half-day workshops, one designated for media appearances and one designated for speech-giving. Both workshops consist of the following items:
- 1.5 hours of theory based on examples in the media and influencing speech givers.
- 2 hours of training based on real media cases the organization can be confronted with:
- How to bring a proactive story to the media and stick to your message using bridging techniques.
- Responding to a potential negative story and training for a convincing reaction.
- Training for unexpected questions and instances.
- 2 hours of training based on an existing speech, finding flaws, improving, and convincing the audience.
..
Result & services
People will forget what you said, people will forget what you did, but people will never forget how you made them feel
Growth Inc.’s media and speech training workshops are focused on the impact you want to have on your audience. What do you want your audience to remember when they go back home after a speech, or when they turn off the TV when the news is finished. Too often trainings are focused on the narrative, but we combine message, target group, and impact. In this case, the president was already a highly trained CEO, but after the training, he learned how to have an impact and saw how he made people feel.
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Services
Media and speech training
Media training and speech training: Focused on the impact you want to have on your audience... we combine message, target group, and impact.Let’s grow together
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