Delisting of a visible and well-known industrial corporation

  • Case
  • Strategy & Approach
  • Result

Delisting of a visible and well-known industrial corporation

Strategic communications to maximize the success of the delisting of a visible and well-known industrial corporation

 

Problem

The family shareholders of a well-known industrial corporation wanted to take the company private. For the delisting to be successful, a legal threshold had to be reached—meaning the bidder had to convince a sufficiently large number of public shareholders. Given that the public shareholdership was dispersed, they had to be reached using public communication channels: trade press, popular newspapers, interviews, webinars with investment professionals, etc.
Keeping the media, all shareholders as well as key stakeholders informed on the reason, the process and implications of this operation was crucial to keep the delisting top of mind for everyone. It also meant that transparency and consistency of the messaging across stakeholder groups were crucial.

Strategy and Approach

  • Drawing up a communication strategy together with lawyers, family shareholders, and investment bankers—transparently stating the reasons behind the delisting, the timing, as well as the expected outcomes and implications. Making sure the rationale stands up to scrutiny.
  • Effective communication towards the different public shareholders by using a wide range of channels—on rationale, process, as well as practicalities.
  • Keeping relevant journalists informed in a timely way of rationale, process, and outcomes—in order to minimize market volatility.
  • Ensuring regulatory compliance of all communications with the financial regulator.
  • Monitoring media, social media, as well as investor forums.

TEST TEST TEST

Resultes & services

The delisting of the stock concerned was successful. 

The delisting of a public stock is a complex and busy operation with multiple stakeholders – shareholders, bidder, lawyers, press, regulators… All looking for information and all wanting to be informed. Making sure the communication is streamlined as well as tightly managed is crucial for the success of this kind of operation.

 

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Result & Services

The delisting of the stock concerned was successful. The delisting of a public stock is a complex and busy operation with multiple stakeholders—shareholders, bidder, lawyers, press, regulators… All looking for information and all wanting to be informed. Making sure the communication is streamlined as well as tightly managed is crucial for the success of this kind of operation.

GET IN TOUCH

 

Services

Corporate transactions

Industrial corporation - Strategic communications to maximize the success of the delisting

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